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Why Design IRL doesn't publish top 10 lists

Design IRL Editorial · Checked 7 November 2026 · How we make our guides

Search for the top architects in any city and you'll find plenty of numbered lists. Many are written to rank in search results and AI answers, and they rarely say what "top" was measured by.

We don't publish lists like that, because design doesn't work that way.

Nothing in design is simply the best

A practice known for courtyard houses in brick may be wrong for a corporate office. A firm that does quiet, minimal work won't suit someone who wants something eclectic. Neither is better. They do different things.

Review scores don't settle it either. They can tell you how a client felt about the process, but not whether a building is any good.

The best is whatever fits your need

Need and budget decide more than reputation does. For someone earning ₹40,000 a month, the best lamp is one that fits their budget and lights their room. A ₹2 lakh pendant isn't better for them, however good it is.

How we sort instead

Our guides to architects and interior designers are local, because that's how those services work. We sort firms by project type, by design style and by how they work, and we point to specific projects you can look up.

Our guides to products and materials cover all of India, because most brands sell across the country. We sort them by the space they're for and by price, as listed on the brand's own site.

We don't number entries, and no firm or brand has paid to appear in a guide.

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Why Design IRL doesn't publish top 10 lists - Design IRL