Design IRL vs Instagram
Instagram shows you what its ranking predicts you’ll engage with. Design IRL lets you look things up by type, city and category.
Side by side
| Compared on | Design IRL | |
|---|---|---|
| What it is | InstagramA social network of posts, stories and reels. | Design IRLA directory and marketplace you search and browse. |
| What decides what you see | InstagramEach part of the app ranks differently. Feed weighs your activity, a post’s popularity, who posted it and your history with them. | Design IRLYour filters. Results are claimed pages first, then A to Z. |
| What a page is built around | InstagramAn account’s posts and its following. | Design IRLA business’s projects, people, products and credits. |
Which one should you use?
Choose Instagram when
- You want to show your process and build a following
- You want to talk to your audience directly
Choose Design IRL when
- You want to be found by people who have never heard of you, whatever your follower count
- You need a studio in a given city and don’t want to scroll for one
What we aren’t
- We’re new. Most pages start from public facts on a business’s own website until its owner claims them, so some are thin.
- We don’t rate or review anyone. You judge the work yourself.
- The marketplace carries Indian brands only, and you buy on the brand’s own site, not here.